Template

Competitive displacement — LinkedIn DM #1 (ultra short)

Use when you want to confirm evaluation is active before sending anything else.

competitive_displacement

ultra_short

Quick question: are you actively evaluating alternatives to {{vendor}} for {{workflow}} at {{company}}?

Token	Meaning	How to fill
{{company}}	Target account	Company name (or domain if you prefer).
{{vendor}}	Incumbent vendor	Keep it factual; avoid trash-talking.
{{workflow}}	Workflow in evaluation	What they’re evaluating (prioritization, enablement, reporting).